Franchise Specialists has facilitated numerous franchisors through a strategic planning process. This is often the best place to start when first looking to develop a franchise model. It is critical that a company and its management be unified in its beliefs, clear about its vision and committed to executing their roles in achieving clearly defined objectives. A Strategic Plan creates unified thinking and a detailed action plan to achieve growth. It defines the culture and values of the company.
Key Areas of Focus In Strategic Planning:
- internal strengths and weaknesses
- external opportunities and threats
- competition
- strategic points of differentiation
- company values and beliefs
- brand promise
- detailed action plan to achieve defined objectives
- long term vision or painted picture
- organizational structure and key people required to achieve the vision
- financial modeling