Introduction to Franchising
Franchising is a business relationship where a franchisor (a company or individual who owns the franchise system) grants a...
Read MoreWhy Franchise Specialists
Helping Franchisors Succeed
Simply put, we understand all aspects of franchising and help franchises at all stages of growth to achieve better results.
Bringing more than 30 years of experience, Franchise Specialists works closely with your team to provide the business coaching, strategic planning, franchise recruitment, operations manuals and international expansion services needed to maximize profitability and growth potential for both the franchisor and franchisee.
Having worked with leading brands across a variety of segments, Franchise Specialists implements proven best practices and approaches so that you can position your franchise for future success.
When to Work with Franchise Specialists
- You aren’t sure if your business is ready to be franchised
- You’re ready to franchise but don’t know where to start
- You want to expand your existing franchise into new markets
- You need to attract and recruit better franchisees
- You want to improve the support you provide franchisees at a lower cost
- You want to improve the relationships you have with your franchisees
- Your growth has plateaued, and you need to review your business model and strategy
- You need to create or update operations manuals and documentation
- You are entering Canada for the first time and need to Canadianize your franchise model
Franchising Demystified
The definitive handbook for anyone looking to get into a franchise, Franchising Demystified is focused, easy to read, and loaded with illustrative examples to help you:
- Determine if franchising is right for you
- Understand the franchisee-franchisor relationship
- Identify the right franchise opportunity
- Improve and build upon the franchisee-franchisor relationship
- Succeed and grow a successful, profitable business
Whether you are considering getting into a franchise, have made the commitment or are a franchisor looking to assist prospective franchisees in making an informed decision, Franchising Demystified will give you the tools to maximize your return on investment. Rated #12 on the 100 Best Franchise Books by Book Authority.
Note: Franchising Demystified is also an ideal book to teach franchising! Multiple choice questions and instructor notes are available upon request.
Meet Wayne Maillet
Franchise Consultant
Wayne Maillet is a trusted, professional, and knowledgeable Franchise Management Consultant who brings more than 30 years of experience working with franchises at various stages of growth. He combines a unique understanding of both the operational and franchise recruitment sides of franchising to deliver tailored, practical, and comprehensive solutions to current and prospective franchisors navigating the complexities of managing and growing a franchise brand.
Prior to consulting, Wayne earned a Bachelor of Business Management Degree from Ryerson University and worked for the corporate offices of leading brands such as The Keg Steakhouse, Uniglobe Travel and Realty World. Wayne is an active member of the Canadian Franchise Association where he sits on the CFA Research Committee and on the Editorial Advisory Board of Canadian Business Franchise Magazine. He is the author of Franchising Demystified and has spoken as an authority on franchising across Canada.
Core Values
Operating with integrity
Finding creative solutions
Delivering measurable results
Paying attention to detail
Engaging professionally with clients
Our Franchise Consulting Clients
Becoming Part of Your Team
Our Franchise Consulting Services
Franchising is a proven business model for expansion. But starting, operating, and growing a franchise requires a different set of skills than managing a traditional business. Franchise Specialists works with you to improve all aspects of your franchise operations.
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Business
Coaching -
Strategic
Planning -
Franchise
Recruitment -
Operations Manuals
and Best Practices -
International
Expansion
Avoid costly mistakes and learn from the experiences of established franchise brands through tailored business coaching. With a focus on Performance Management Groups, team building, marketing, sales, and other key areas that are critical to performance, we’ll develop a personalized needs assessment to identify growth potential and operational efficiencies that allow franchises to grow faster and become more profitable.
Transitioning to franchising is like starting an entirely new business. It requires a large investment, a new business model, and a different mindset. Our strategic planning services start with a full evaluation to help you understand where you are, where you need to go, and how you can get there. We then work alongside you to develop and execute a detailed action plan to ensure your business is ready for franchising.
One of the biggest mistakes you can make as an emerging franchise is recruiting the wrong franchisees. We go beyond traditional lead generation to reach qualified candidates who align with your business, values, and vision for the future. Comprehensive franchise recruitment campaigns increase interest in your franchise opportunity so that you can establish lasting, long-term, and mutually beneficial relationships with your franchisees.
The operational procedures, training and support, hiring practices, and business model are the most important things you provide to your franchisees. Franchise Specialists brings best practices and insights from successful brands across industries to help you create or update your manuals and documentation so that everyone is working toward the same objectives. We can help with:
- Pre-opening manuals
- Operation manuals
- Training manuals
- Franchise recruitment manuals
- Franchisor and franchisee business plans for financing
- Field consultant manuals
- Disclosure documentation
- Legal agreements
Expanding into new, international markets presents franchisors with a unique set of challenges. Whether you are an established franchise coming to Canada for the first time, or a Canadian brand looking to grow outside of the country, we assist you in localizing your business and meeting international requirements so that you can achieve your business objectives.
Franchise Articles
Building your franchise support team
Franchising is a proven business model for expansion when done well. However, when executed poorly, the results can be costly. A few real examples: A...
Read MoreUnderstanding Franchise Royalties
Most franchises require the franchisee to pay a royalty for the right to use the franchisor’s trade-marks and operating system. It is the...
Read MoreRequest a Franchising Consultation
We at the Shefield Group have been in the franchise business for over 35 years, and we are pleased with Wayne Maillet and his Franchise Specialist team in regard to accountability, detailed reports, use of technology, and ultimately the results achieved. Franchise Specialists conducts themselves in a professional manner with high integrity and a consistent enthusiasm for the franchising industry and our company’s goals.
Byron Hildebrand
Shefield Express