The Value of Experience

End-to-End Franchise Consulting to Grow Your Business

Why Franchise Specialists

Helping Franchisors Succeed

Simply put, we understand all aspects of franchising and help franchises at all stages of growth to achieve better results.

Bringing more than 30 years of experience, Franchise Specialists works closely with your team to provide the business coaching, strategic planning, franchise recruitment, operations manuals and international expansion services needed to maximize profitability and growth potential for both the franchisor and franchisee.

Having worked with leading brands across a variety of segments, Franchise Specialists implements proven best practices and approaches so that you can position your franchise for future success.

Why Franchise Specialists

When to Work with Franchise Specialists

  1. You aren’t sure if your business is ready to be franchised
  2. You’re ready to franchise but don’t know where to start
  3. You want to expand your existing franchise into new markets
  4. You need to attract and recruit better franchisees
  5. You want to improve the support you provide franchisees at a lower cost
  6. You want to improve the relationships you have with your franchisees
  7. Your growth has plateaued, and you need to review your business model and strategy
  8. You need to create or update operations manuals and documentation
  9. You are entering Canada for the first time and need to Canadianize your franchise model

Franchising Demystified

The definitive handbook for anyone looking to get into a franchise, Franchising Demystified is focused, easy to read, and loaded with illustrative examples to help you:

  • Determine if franchising is right for you
  • Understand the franchisee-franchisor relationship
  • Identify the right franchise opportunity
  • Improve and build upon the franchisee-franchisor relationship
  • Succeed and grow a successful, profitable business

Whether you are considering getting into a franchise, have made the commitment or are a franchisor looking to assist prospective franchisees in making an informed decision, Franchising Demystified will give you the tools to maximize your return on investment. Rated #12 on the 100 Best Franchise Books by Book Authority.

Note: Franchising Demystified is also an ideal book to teach franchising! Multiple choice questions and instructor notes are available upon request.

Meet Wayne Maillet

Franchise Consultant

Wayne Maillet is a trusted, professional, and knowledgeable Franchise Management Consultant who brings more than 30 years of experience working with franchises at various stages of growth. He combines a unique understanding of both the operational and franchise recruitment sides of franchising to deliver tailored, practical, and comprehensive solutions to current and prospective franchisors navigating the complexities of managing and growing a franchise brand.

Prior to consulting, Wayne earned a Bachelor of Business Management Degree from Ryerson University and worked for the corporate offices of leading brands such as The Keg Steakhouse, Uniglobe Travel and Realty World. Wayne is an active member of the Canadian Franchise Association where he sits on the CFA Research Committee and on the Editorial Advisory Board of Canadian Business Franchise Magazine. He is the author of Franchising Demystified and has spoken as an authority on franchising across Canada.

Meet Wayne Maillet

Core Values

Operating with integrity
Operating with integrity
Finding creative solutions
Finding creative solutions
Delivering measurable results
Delivering measurable results
Paying attention to detail
Paying attention to detail
Engaging professionally with clients
Engaging professionally with clients

Our Franchise Consulting Clients

Benjamin Moore
Burger King
Comfort Keepers
Got Junk
Shefield Express

Wayne was great to work with. He was always honest and honourable in his approach to working with us. I appreciated his advice and suggestions relating to our franchise.

Bart Van Cromvoirt

CEO at WorldWare Enterprises Ltd.

Wayne has assisted us with revising the franchise development process, with ongoing field support, business coaching and with overall strategy development. He is the consummate franchise professional and a joy to work with!

Peter Drutz

President at Comfort Keepers

….brought a sense of integrity and credibility to Cartridge World’s operations in Canada.

Lloyd Niles

President at Cartridge World

Wayne created a checklist of things that needed to be put in place in order to build a solid, efficient and realistic franchise system. By the end of our 7 months, we had. Without a doubt, the money we spent with Wayne was well worth it.

Susan Cumberland

President at Academic Advantage

Franchise Specialists have provided knowledge, expertise and support in transitioning our business to the Franchise model. From strategic planning to Franchise marketing to Franchise recruitment, Wayne and Marcia’s approach has been professional, courteous, meticulous, and fun. Franchise Specialists is a pleasure to work with.

Wolf Nickel


Becoming Part of Your Team

Our Franchise Consulting Services

Franchising is a proven business model for expansion. But starting, operating, and growing a franchise requires a different set of skills than managing a traditional business. Franchise Specialists works with you to improve all aspects of your franchise operations.

  • Business
  • Strategic
  • Franchise
  • Operations Manuals
    and Best Practices
  • International
Business  <br/>Coaching

Avoid costly mistakes and learn from the experiences of established franchise brands through tailored business coaching. With a focus on Performance Management Groups, team building, marketing, sales, and other key areas that are critical to performance, we’ll develop a personalized needs assessment to identify growth potential and operational efficiencies that allow franchises to grow faster and become more profitable.

Strategic  <br/>Planning

Transitioning to franchising is like starting an entirely new business. It requires a large investment, a new business model, and a different mindset. Our strategic planning services start with a full evaluation to help you understand where you are, where you need to go, and how you can get there. We then work alongside you to develop and execute a detailed action plan to ensure your business is ready for franchising.

Franchise  <br/>Recruitment

One of the biggest mistakes you can make as an emerging franchise is recruiting the wrong franchisees. We go beyond traditional lead generation to reach qualified candidates who align with your business, values, and vision for the future. Comprehensive franchise recruitment campaigns increase interest in your franchise opportunity so that you can establish lasting, long-term, and mutually beneficial relationships with your franchisees.

Operations Manuals  <br/>and Best Practices

The operational procedures, training and support, hiring practices, and business model are the most important things you provide to your franchisees. Franchise Specialists brings best practices and insights from successful brands across industries to help you create or update your manuals and documentation so that everyone is working toward the same objectives. We can help with:

  • Pre-opening manuals
  • Operation manuals
  • Training manuals
  • Franchise recruitment manuals
  • Franchisor and franchisee business plans for financing
  • Field consultant manuals
  • Disclosure documentation
  • Legal agreements
International  <br/>Expansion

Expanding into new, international markets presents franchisors with a unique set of challenges. Whether you are an established franchise coming to Canada for the first time, or a Canadian brand looking to grow outside of the country, we assist you in localizing your business and meeting international requirements so that you can achieve your business objectives.

Franchise Articles

Introduction to Franchising

Franchising is a business relationship where a franchisor (a company or individual who owns the franchise system) grants a...

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Building your franchise support team

Franchising is a proven business model for expansion when done well. However, when executed poorly, the results can be costly. A few real examples: A...

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Understanding Franchise Royalties

Most franchises require the franchisee to pay a royalty for the right to use the franchisor’s trade-marks and operating system. It is the...

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Request a Franchising Consultation

We at the Shefield Group have been in the franchise business for over 35 years, and we are pleased with Wayne Maillet and his Franchise Specialist team in regard to accountability, detailed reports, use of technology, and ultimately the results achieved. Franchise Specialists conducts themselves in a professional manner with high integrity and a consistent enthusiasm for the franchising industry and our company’s goals.

Byron Hildebrand

Shefield Express